Robert Triggs / Android Authority
TL;DR
- Google was once the one smartphone emblem to develop its shipments in america in Q2 2023.
- Pixel shipments grew from 2% in Q2 2023 to a still-small 3%.
- Apple nonetheless accounts for over part of america smartphone marketplace, even though.
The worldwide smartphone marketplace continues to be enduring a torrid time, and america marketplace isn’t any other. Now, Counterpoint Analysis has published its Q2 2023 smartphone record for america, and just one emblem controlled to develop its shipments.
The record confirmed that america smartphone marketplace fell by means of 24% year-on-year in Q2 2023. Google was once the one emblem to develop its shipments within the quarter, even though, albeit from an admittedly low base of two% to a still-modest 3%. This left it tied with TCL for fourth position within the nation.
Counterpoint attributed this expansion to the Pixel 6a‘s pay as you go focal point within the quarter. It additionally discussed that the Pixel Fold had introduced on this quarter, even supposing we’re now not positive whether or not the foldable was once ready to meaningfully give a contribution to Google’s general proportion in Q2 given its June 27 unlock date and the top worth. Google additionally introduced the Pixel 7a in Q2 2023, but it surely’s unclear how this contributed to the emblem’s marketplace proportion and shipments.
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Differently, Apple maintained the highest spot with an enormous 55% proportion and a 6% year-on-year decline in shipments. This was once adopted by means of Samsung at 23% (a 37% once a year decline in shipments), and Motorola at 9% marketplace proportion (a 17% drop).
The monitoring company additionally famous that whilst Apple noticed a once a year decline in shipments, the iPhone maker’s proportion of the pie in reality larger by means of 10% in comparison to a 12 months in the past. In the meantime, Samsung’s proportion of the pie dropped by means of 5% in comparison to Q2 2022, and Motorola held secure. TCL’s proportion of the entire marketplace dropped by means of 4% (a vital determine for the reason that it now simplest has 3% of the marketplace), whilst Google’s general proportion of the marketplace was once up 2%.
Both manner, it’s transparent that america continues to be iPhone nation and is actually extending its lead over Android competitors. That is specifically unhealthy information for Samsung as you’d be expecting the S23 collection, which was once introduced in Q1, to nonetheless give it a spice up in Q2.
