Hosted in Seoul, South Korea for the primary time, Galaxy Unpacked 2023 celebrated the technological innovation of Samsung Electronics and the cultural heritage of Korea’s capital town.

Guests at Galaxy Unpacked 2023 may revel in Samsung’s newest merchandise within an area adorned like a “hanok,” or conventional Korean-style space.

The Revel in Zone used to be masterfully crafted by means of Kyung-sun Chae, artwork director of the worldwide hit sequence “Squid Sport.” Samsung Newsroom met with Chae to be informed in regards to the introduction in the back of the one-of-a-kind Revel in Zone at Galaxy Unpacked 2023.

Q. How do you’re feeling being the director overseeing the Revel in Zone on the first Galaxy Unpacked held in Seoul?

I’m proud that I were given to show off more than a few options of the most recent Galaxy units and spotlight Seoul’s attraction to numerous other people thru Galaxy Unpacked. My favourite a part of this revel in used to be creating the preliminary ideas for the Revel in Zone. Thru this tournament, I now have a brand new want to introduce Korean tradition and areas to a much wider target market the use of Galaxy generation.

Q. What are some variations between the Revel in Zone you created for Galaxy Unpacked and manufacturing designs you’ve created up to now?

Manufacturing design is set visualizing textual content in video — it’s all about expressing the textual issues and distinct attributes of the characters in a visually efficient method.

For Galaxy Unpacked, I needed to take a distinct method from directing a manufacturing since precise guests could be attending and experiencing the gap in particular person. As it’s the primary time that new Galaxy units are being unveiled in South Korea, I concerned with presenting the trendy aesthetics of Galaxy and accentuating the actual great thing about Seoul, the town the place custom and generation coexist.

Q. What’s the thought of the Revel in Zone at Galaxy Unpacked 2023?

To me, it used to be significant that the development used to be hosted in Seoul. I sought after to create a harmonious house that displayed a recent standpoint of the town along the brand new Galaxy units. That is how I determined on the idea that of the Revel in Zone — retaining current views, unfolding folded views and sharing new views.

To put across this, I actively applied hanok, an structure distinctive to Korea. As the standard construction of hanok stocks some similarities with the foldable construction of the Galaxy Z Flip5, I offered the revel in of seeing one’s standpoint extend or spread by means of leaning at the construction of the hanok. I integrated issues of “openness” and “countless growth” from the sector of Galaxy to finish the revel in.

As well as, I implemented Korean conventional panorama structure, “chagyeong,” which means that to lend surroundings. In hanok, a window is sort of a body that holds nature. Chagyeong permits you to totally respect nature and benefit from the expanded house during the body, even from inside the hanok. I applied this design theory whilst designing and directing the Revel in Zone.

I evolved each and every Galaxy product sales space the use of “changho,” the Korean conventional door of a hanok, and located them to shape the form of a lotus flower. In the back of the standard Korean door, the evening view and futuristic panorama of Seoul are visual. Guests can respect the brand new Galaxy merchandise in a distinct mild, as the goods merge with the Seoul backdrop.

Finally, I positioned conventional components right through all the Revel in Zone. I recreated what Seoul gave the look of up to now by means of the use of the standard partitions and construction of hanok in addition to different ancient pieces similar to “soban,” a small tray-like desk. I designed the wall with glass subject matter to reflect the imaginative and prescient in the back of Galaxy, which seeks to keep current values whilst proceeding to conform and innovate.

I’m hoping the guests will revel in each the Seoul skyline and the brand new Galaxy merchandise thru this distinctive house.

Q. What inspiration did you get from the brand new Galaxy merchandise when designing the gap?

The Galaxy Z Flip5 has many distinctive traits with its creative foldable shape issue and complex design. Those traits resemble Seoul as the town concurrently embraces each custom and modernity by means of combining the acquainted with the unfamiliar. Specifically, I used the decalcomania manner, impressed by means of the Galaxy Z sequence, to painting Seoul at each day and evening.

I highlighted the distinction between the town’s day and evening by means of the use of black and white within the background. I additionally applied the mint colour of the Galaxy units and Korean conventional patchwork subject matter to create Seoul’s cityscape, which shine brightly always of the day. As well as, I expressed shadows through the use of Galaxy merchandise. The construction that used to be made with the folding display because the motif, through which guests can draw the shadows to specific their forte, used to be impressed by means of Galaxy foldable.

Q. You could have been the artwork director of more than a few ancient TV dramas that seize the other aesthetics of Seoul. Did that affect the design procedure when growing the Revel in Zone for Galaxy Unpacked?

All through the ideation and introduction procedure for Galaxy Unpacked, I aspired to create an area that gave guests an opportunity to revel in conventional Korean hanok in addition to Galaxy merchandise. I’m hoping that everybody who visits the Revel in Zone may have a memorable revel in at the first actual Galaxy Unpacked tournament in Seoul.

Take a look at footage from the Revel in Zone at Galaxy Unpacked 2023 within the footage underneath.