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Key Takeaways
- ASUS refutes rumors of discontinuing Zenfone lineup, confirming its dedication to its two major telephone companies, ROG Telephone and Zenfone.
- The Zenfone lineup has been praised for its specs, compact shape issue, and top class elements, making it a fan-favorite.
- The restructuring of ASUS’s cell department might result in the shutdown of the Zenfone department, disappointing lovers and small telephone lovers.
UPDATE: 08/29/2023 06:00 EST BY ROLAND UDVARLAKI
ASUS launched an reputable observation refuting the new rumors in regards to the corporate discontinuing its Zenfone lineup.
The corporate printed a brand new submit on its website online with a brief observation, confirming that the rumors are certainly incorrect, and that ASUS intends to proceed and stay its two major telephone companies and product strains.
“We wish to cope with the rumor that ASUS Zenfone 10 would be the remaining era of the collection and the ASUS Zenfone product line might be close down. This isn’t true. We will be able to proceed our two major telephone trade product strains, the ROG Telephone and the Zenfone. ASUS has a powerful dedication to our smartphone trade and consumers. Please reference our Q2 profits name for more info. Please keep tuned for our 2024 product lineups.”
The ASUS Zenfone lineup has at all times been a fan-favorite, and the most recent Zenfone 10 used to be considered one of our favourite compact flagship of 2023. The remaining two generations of Zenfone smartphones won a large number of reward for his or her very good specs, compact shape issue, and only a few downsides. ASUS even saved the three.5mm headphone jack, and packed its gadgets with top class elements that many different producers have given up on a few years in the past.
A brand new document from Technews Taiwan (by the use of Android Authority) claims that ASUS is restructuring its cell department. As a part of the method, the corporate may just minimize down sure departments, divisions, and operations. Sadly, one of the crucial sufferers of this restructuring might be the Zenfone department, which is claimed to have ceased operations and close down. The document claims that workers were absorbed into the ROG Telephone crew and feature been moved to different divisions throughout the trade, and we will be able to’t rule out layoffs.
In step with the document, the Zenfone 10 might be the remaining instrument within the collection, because the crew managing the instrument has ceased operations and it’s not there. ASUS additionally stopped permitting bootloader unlocks previous this month, and the corporate even got rid of firmware from its website online a couple of weeks in the past. Whilst those is probably not comparable, it kind of feels like the verdict may have been made some time in the past, and the speedy shutdown is probably not all that unexpected.
Must ASUS discontinue the Zenfone collection?
The primary-generation Zenfone gadgets have been introduced in 2014 at CES in Las Vegas. Since then, the Zenfone collection has change into a well-liked emblem, particularly amongst those that love small smartphones. ASUS has apparently remained the one corporate to proceed growing compact cell gadgets with flagship specs, and if the rumors grow to be true, it’ll be a large blow to all the Android smartphone ecosystem. The lack of the ASUS Zenfone lineup would disappoint hardcore lovers, and small telephone lovers who trusted ASUS’s gadgets for a number of years.
Whilst ASUS isn’t an enormous participant within the smartphone marketplace, it has a big portfolio of gadgets, and it’s been available on the market for a number of years. The document of the corporate shutting down considered one of its maximum outstanding divisions turns out unexpected. Nonetheless, it’s now not all that stunning given ASUS by no means marketed its merchandise and used to be by no means a large participant.
ASUS by no means attempted to compete with the likes of Samsung and Google, and it’s conceivable the Zenfone collection weren’t promoting in addition to the corporate would’ve was hoping. The present financial downturn may just’ve made issues even more difficult to justify and run. Due to this fact a shutdown wouldn’t be too unexpected. We will be able to best hope and speculate that the ROG Telephone lineup will survive and supply robust specs and gaming-focused options for a distinct segment marketplace within the coming months and years.
With that mentioned, we will be able to’t rule out the opportunity of any other, recent new lineup. We will be able to best speculate, however there’s an opportunity this is able to assist ASUS reshuffle its trade and proceed growing much more smartphones, doubtlessly opening the door for much more gadgets at quite a lot of value tags. The transfer may just assist ASUS determine itself as a key participant, and tackle Motorola, OnePlus, and different manufacturers providing low-end, midrangers, and high-end smartphones.
As at all times, take all of this with a heavy grain of salt. It’s an unconfirmed document, and no person is aware of what’s occurring in the back of the scenes till ASUS verifies the rumors at once, and publicly. We need to proceed seeing the Zenfone lineup within the close to long run. Shoppers want extra alternatives as the present marketplace has already made Sony reduce operations, and each LG and HTC have give up the cell markets when they struggled to make a dent within the extraordinarily difficult smartphone area.
Asus Zenfone 10
The Asus Zenfone 10 takes inspiration from the Zenfone 9 and brings robust 2023 {hardware}, such because the Snapdragon 8 Gen 2, to the corporate’s compact smartphone. If you wish to have a small telephone that plays in addition to or higher than maximum others available on the market, that is one to believe.
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