Vodafone Concept, India’s third-largest telecom participant, added wireline subscribers for 2 consecutive months – October and November 2023. The information has been furnished by way of the Telecom Regulatory Authority of India (TRAI). In Oct 2023, Vi added 19,130 wireline subs and in Nov 2023, the telco added 5,952 subscribers.
Whilst the telecom participant is including wireline subscriptions, it is not including massive numbers or the type of numbers its competition are gaining. For this reason, on the finish of Nov 2024, Vi’s marketplace percentage within the wireline section was once best 2.16%. When put next, Jio had 34.23% of the marketplace, Airtel had 26.08%, and BSNL had 19.56% marketplace percentage within the wireline section.
Vi operates its FTTH (fiber-to-the-home) carrier by way of One Broadband which provides products and services in make a selection areas of the rustic.
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Is Wireline Phase a Massive Possible for Vi?
Making an allowance for the expansion fee of wireline subscribers in India, there is a scope, particularly because the tradition of far off paintings is now a commonplace factor in India. Many places of work within the nation are best asking staff to stroll in two or 3 days of the week, whilst for the remainder week, those staff are requested to do business from home. All of those houses the place individuals are operating or scholars are finding out on-line require a tight FTTH connection, which Vi may give.
The telco must get a hold of specialized provides via One Broadband the place it additionally bundles OTT (over-the-top) content material for the shoppers. JioFiber and Airtel Xstream Fiber are the 2 height avid gamers within the nation adopted by way of BSNL Bharat Fibre within the wireline broadband house.
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ACT Fibernet, Excitel, and different avid gamers are rising speedy out there. Vi wishes to determine a technique to achieve marketplace percentage by way of providing aggressive products and services and plans to the shoppers.
In 2023, TelecomTalk reported that Vi has began providing Vi One, a bundled carrier with which customers get a cellular connection along side OTT advantages and a broadband plan powered by way of One Broadband. This carrier can assist the telco in boosting its moderate income in step with person (ARPU) determine within the short-to-medium time period.
